Natural Instinct raw dog food and raw cat food uses human-grade meat and nutritious vegetables. The choice of award-winning dog breeders.

  • NI Beef Bone Broth 500ml Quick View
    • NI Beef Bone Broth 500ml Quick View
    • NI Beef Bone Broth 500ml

    • Natural Instinct’s Banging Bone Broth is a great addition to your pet’s diet as it has a number of health benefits. High in amino acids such as glucosamine, chondroitin and collagen Banging Beef Bone Broth can help with joint health and help ease joint pain. It has also been known to help balance the gut and aid digestion by decreasing…
    • £9.80 Inc VAT
  • NI Fish Natural 1kg Quick View
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  • NI Puppy Turkey & Tripe 1kg Quick View
    • NI Puppy Turkey & Tripe 1kg Quick View
    • NI Puppy Turkey & Tripe 1kg

    • To add variety to your puppy’s diet, try our Turkey & Tripe recipe made using yummy meats and bone as well as offal, this is a tasty meal for your puppy. Analysis Moisture 76.1%, Protein 13.9%, Fat 6.0%, Fibre 0.4%, Calcium 0.4%, Phosphorus 0.3%, Sodium 0.1%, Inorganic Matter 1.8% Product Information A frozen complete and balanced raw food for puppies.…
    • £5.50 Inc VAT
  • NI Special Diet 1kg Quick View
    • NI Special Diet 1kg Quick View
    • NI Special Diet 1kg

    • DESCRIPTION This recipe has been developed for dogs with specific dietary needs, such as low fat or low bone. It is therefore suitable for dogs that suffer from pancreatitis, colitis, and irritable bowel syndrome. It is also great for overweight dogs that need to lose a few pounds!. INGREDIENTS British beef white tripe (50%), British chicken with bone (20%), carrot,…
    • £5.90 Inc VAT
  • NI Beef Jerky (pack of 6) Quick View
    • NI Beef Jerky (pack of 6) Quick View
    • NI Beef Jerky (pack of 6)

    • DESCRIPTION Our famous Beef Jerky made using 100% British beef heart. Naturally dehydrated these are the ideal training treat and can be snapped off from frozen INGREDIENTS 100% British beef PRODUCT ANALYSIS Moisture 37.6%, Protein 25.4%, Fat 34.0%, Fibre 0.8%, Inorganic Matter 3.1% PRODUCT INFORMATION Beef training treats or snacks
    • £6.90 Inc VAT
  • NI Beef Pipes (pack of 2) Quick View
    • NI Beef Pipes (pack of 2) Quick View
    • NI Beef Pipes (pack of 2)

    • DESCRIPTION 100% naturally dehydrated beef trachea. This is one of our top selling treats which can be fed straight from the packet or stuffed with one of our meals as an extra treat. A natural source of Glucosamine and Chondroitin, the building blocks for cartilage makes this a fantastic, easily digestible treat for growing dogs as well as the elderly…
    • £4.35 Inc VAT
  • NI Beef Tripe 1kg Quick View
    • NI Beef Tripe 1kg Quick View
    • NI Beef Tripe 1kg

    • DESCRIPTION A complete food consisting of British beef green tripe (so it's a little bit smelly!), fruit, vegetables and added nutrients. It does not contain any bone as beef bone is very tough. Kelp is added to provide calcium. Perfect for mixing with any other food to encourage a reluctant dog to eat! INGREDIENTS British beef green tripe (75%), carrot,…
    • £5.25 Inc VAT
  • NI Beef Tripe 2 x 500g Quick View
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      NI Beef Tripe 2 x 500g Quick View
    • NI Beef Tripe 2 x 500g

    • DESCRIPTION A complete food consisting of British beef green tripe (so it's a little bit smelly!), fruit, vegetables and added nutrients. It does not contain any bone as beef bone is very tough. Kelp is added to provide calcium. Perfect for mixing with any other food to encourage a reluctant dog to eat! INGREDIENTS British beef green tripe (75%), carrot,…
    • £5.70 Inc VAT
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  • NI Chicken 2 x 500g Quick View
    • NI Chicken 2 x 500g Quick View
    • NI Chicken 2 x 500g

    • DESCRIPTION This is one of our most popular recipes. Made using ethically sourced 100% British human grade chicken, Natural Chicken is the ideal recipe to transition your dog onto our raw food diet. INGREDIENTS British chicken with bone (80%), carrot, apple, butternut squash, spinach, sea kelp, Scottish salmon oil PRODUCT ANALYSIS Moisture 67.1%, Protein 14.1%, Fat 12.8%, Fibre 1.6%, Calcium…
    • £4.80 Inc VAT
  • NI Chicken Hearts 150g Quick View
    • NI Chicken Hearts 150g Quick View
    • NI Chicken Hearts 150g

    • DESCRIPTION 100% naturally dehydrated British Chicken Hearts ideal for all sizes and breeds. A lean protein source, high in fatty acids, vitamins and taurine to maintain heart health. A popular treat for dogs and cats!. INGREDIENTS 100% British chicken PRODUCT ANALYSIS Moisture 11.8%, Protein 62.4%, Fat 18.5%, Fibre <0.5%, Inorganic Matter 4.3% PRODUCT INFORMATION Naturally dehydrated British chicken hearts
    • £3.75 Inc VAT
  • NI Duck Necks (pack of 6) Quick View
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      NI Duck Necks (pack of 6) Quick View
    • NI Duck Necks (pack of 6)

    • DESCRIPTION Packs of 6 whole duck necks, frozen and vacuum sealed in bags. A perfect meaty treat or whole meal replacement for smaller breeds of dog. Provide superior levels of amino acids, essential fatty acids and trace minerals, necks are classed as edible bones due to them being soft, pliable and easily crushed. All dogs should be supervised when feeding…
    • £4.50 Inc VAT
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  • NI Tripe Pure Green  1kg Quick View
    • NI Tripe Pure Green  1kg Quick View
    • NI Tripe Pure Green 1kg

    • DESCRIPTION A traditional raw food for dogs, green beef tripe is high in nutrients and essential fats. Great as a treat meal every now and then, or to encourage an otherwise reluctant dog to eat. You can use this product as a base to which you can add your own ingredients for a balanced meal.. INGREDIENTS British beef green tripe…
    • £5.00 Inc VAT
  • NI Lamb Lites 200g Quick View
    • NI Lamb Lites 200g Quick View
    • NI Lamb Lites 200g

    • 100% British lamb lung dehydrated and cut into small pieces which we call Lamb Lites! These are a light tasty treat that won't ruin your pet's appetite. Ingredients 100% British lamb Analysis Moisture 26.9%, Protein 61.3%, Fat 5.4%, Fibre 0.8%, Inorganic Matter 3.9% Description 100% naturally dehydrated lamb lites (small pieces of lamb lung) are a light tasty treat that…
    • £5.10 Inc VAT
  • NI Lamb Neck Bone (Single) Quick View
    • NI Lamb Neck Bone (Single) Quick View
    • NI Lamb Neck Bone (Single)

    • DESCRIPTION This is the barrel from the top of the lamb neck and contains a single bone through the centre. Care should be taken not to overfeed. The necks weigh approximately 300g to 400g each and are ideal for small to medium size dogs. With a greater meat to bone ratio than the spine bones, these make an ideal meal…
    • £4.10 Inc VAT
  • NI Chicken & Lamb 1kg Quick View
    • NI Chicken & Lamb 1kg Quick View
    • NI Chicken & Lamb 1kg

    • DESCRIPTION Two different protein sources mixed together with lamb offal for dogs that like a bit of variety in their diet, but who perhaps find lamb otherwise too rich. INGREDIENTS British chicken with bone (50%), British lamb heart (25%), carrot, British lamb liver (5%), apple, butternut squash, spinach, sea kelp, Scottish salmon oil PRODUCT ANALYSIS Moisture 67.1%, Protein 14.1%, Fat…
    • £5.40 Inc VAT
  • NI Chicken & Lamb  2 x 500g Quick View
    • NI Chicken & Lamb  2 x 500g Quick View
    • NI Chicken & Lamb 2 x 500g

    • DESCRIPTION Two different protein sources mixed together with lamb offal for dogs that like a bit of variety in their diet, but who perhaps find lamb otherwise too rich. INGREDIENTS British chicken with bone (50%), British lamb heart (25%), carrot, British lamb liver (5%), apple, butternut squash, spinach, sea kelp, Scottish salmon oil PRODUCT ANALYSIS Moisture 67.1%, Protein 14.1%, Fat…
    • £5.80 Inc VAT
  • NI Chicken 1kg Quick View
    • NI Chicken 1kg Quick View
    • NI Chicken 1kg

    • DESCRIPTION This is one of our most popular recipes. Made using ethically sourced 100% British human grade chicken, Natural Chicken is the ideal recipe to transition your dog onto our raw food diet. INGREDIENTS British chicken with bone (80%), carrot, apple, butternut squash, spinach, sea kelp, Scottish salmon oil PRODUCT ANALYSIS Moisture 67.1%, Protein 14.1%, Fat 12.8%, Fibre 1.6%, Calcium…
    • £4.50 Inc VAT
  • NI Lamb 1kg Quick View
    • NI Lamb 1kg Quick View
    • NI Lamb 1kg

    • DESCRIPTION With a fat content of nearly twice that of chicken, this recipe is ideal for dogs that need to gain weight. Suitable for adult dogs of all breeds. INGREDIENTS British lamb with bone (70%), carrot, apple, butternut squash, British lamb liver (5%), spinach, sea kelp, Scottish salmon oil PRODUCT ANALYSIS Moisture 64.6%, Protein 14.6%, Fat 15.7%, Fibre 1.0%, Calcium…
    • £7.10 Inc VAT
  • NI Lamb 2 x 500g Quick View
    • NI Lamb 2 x 500g Quick View
    • NI Lamb 2 x 500g

    • With a fat content of nearly twice that of chicken, this recipe is ideal for dogs that need to gain weight. Suitable for adult dogs of all breeds. Ingredients British lamb with bone (70%), carrot, apple, butternut squash, British lamb liver (5%), spinach, sea kelp, Scottish salmon oil Analysis Moisture 64.6%, Protein 14.6%, Fat 15.7%, Fibre 1.0%, Calcium 1.0%, Phosphorus…
    • £7.50 Inc VAT
  • NI Puppy Chicken 1kg Quick View
    • NI Puppy Chicken 1kg Quick View
    • NI Puppy Chicken 1kg

    • DESCRIPTION Higher in protein and nutrients than our Natural Instinct Chicken product, this raw puppy food is suitable for all puppies from 8 weeks of age INGREDIENTS British chicken with bone (80%), carrot, British beef liver (5%), apple, butternut squash, spinach, sea kelp, Scottish salmon oil & Brewer's yeast PRODUCT ANALYSIS Moisture 67.9%, Protein 15.5%, Fat 11.2%, Fibre 1.0%, Calcium…
    • £4.65 Inc VAT
  • NI Playbone small (pack of 2) Quick View
    • NI Playbone small (pack of 2) Quick View
    • NI Playbone small (pack of 2)

    • 100% British small beef bones, perfect for smaller dogs to enjoy.  The marrow in the bone shaft is a delicious treat that even the smallest dog can access. Please ensure you select the right size bone for your dog. These are NOT appropriate for larger dogs as they may pose a choking hazard.  Also not suitable for puppies until they have…
    • £4.05 Inc VAT
  • NI Playbones Large Quick View
    • NI Playbones Large Quick View
    • NI Playbones Large

    • DESCRIPTION Large knuckle bones are ideal for dogs of all sizes. Great for keeping any dog entertained for hours! The knuckles are great for gnawing and the marrow in the bone shaft is a delicious treat that every dog can access. Please ensure you select the right size bone for your dog. All dogs should be supervised when feeding a…
    • £4.35 Inc VAT
  • NI Puppy Chicken 2 x 500g Quick View
    • NI Puppy Chicken 2 x 500g Quick View
    • NI Puppy Chicken 2 x 500g

    • DESCRIPTION Higher in protein and nutrients than our Natural Instinct Chicken product, this raw puppy food is suitable for all puppies from 8 weeks of age INGREDIENTS British chicken with bone (80%), carrot, British beef liver (5%), apple, butternut squash, spinach, sea kelp, Scottish salmon oil & Brewer's yeast PRODUCT ANALYSIS Moisture 67.9%, Protein 15.5%, Fat 11.2%, Fibre 1.0%, Calcium…
    • £5.10 Inc VAT
  • NI Beef Pure 1kg Quick View
    • NI Beef Pure 1kg Quick View
    • NI Beef Pure 1kg

    • DESCRIPTION A little rich for some, this is great for putting weight on when mixed with our complete foods, or as a treat once in a while. INGREDIENTS British beef heart (50%), British green tripe (45%), British beef liver (5%) PRODUCT ANALYSIS Moisture 67.4%, Protein 15.1%, Fat 15.4%, Fibre 2.0%, Calcium 0.7%, Phosphorus 0.2%, Sodium 0.1%, Inorganic matter 1.1% PRODUCT…
    • £5.55 Inc VAT
  • NI Chicken Pure 1kg Quick View
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      NI Chicken Pure 1kg Quick View
    • NI Chicken Pure 1kg

    • DESCRIPTION Ideal as a treat meal every now and then or as a base to which you can add your own ingredients for a balanced meal. INGREDIENTS British chicken with bone (100%) PRODUCT ANALYSIS Moisture 62.6%, Protein 15.7%, Fat 16.8%, Fibre 1.0%, Calcium 1.0%, Phosphorus 0.7%, Sodium 0.1%, Inorganic Matter 3.7% PRODUCT INFORMATION A frozen complementary raw food for dogs…
    • £4.15 Inc VAT
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  • NI Duck Pure 1kg Quick View
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      NI Duck Pure 1kg Quick View
    • NI Duck Pure 1kg

    • DESCRIPTION Suitable as an alternative food for dogs or cats that have an allergy to chicken this product can be used as a treat meal every now and then or as a base to which you can add your own ingredients for a balanced meal INGREDIENTS British duck with bone (100%) PRODUCT ANALYSIS Moisture 64.5%, Protein 16.3%, Fat 13.8%, Fibre…
    • £7.00 Inc VAT
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  • NI Turkey Pure 1kg Quick View
    • NI Turkey Pure 1kg Quick View
    • NI Turkey Pure 1kg

    • DESCRIPTION Turkey is a much drier meat than chicken and is ideal for dogs or cats that may be allergic to other sources of protein. This product can be used as a treat meal every now and then or as a base to which you can add your own ingredients for a balanced meal. INGREDIENTS British turkey with bone (100%)…
    • £4.80 Inc VAT
  • NI Senior Dog  2 x 500g Quick View
    • NI Senior Dog  2 x 500g Quick View
    • NI Senior Dog 2 x 500g

    • DESCRIPTION Suitable for dogs who feel their age, this recipe contains additional supplements to make it ideal for dogs with joint problems. INGREDIENTS British chicken with bone (75%), carrot, apple, butternut squash, Scottish salmon oil, spinach, sea kelp, glucosamine hydrochloride, whey protein, chondroitin sulphate Vitamin C (50mg per kg) PRODUCT ANALYSIS Moisture 68.9%, Protein 14.2%, Fat 11.8%, Fibre 0.5%, Calcium…
    • £5.20 Inc VAT
  • NI Senior Dog 1kg Quick View
    • NI Senior Dog 1kg Quick View
    • NI Senior Dog 1kg

    • DESCRIPTION Suitable for dogs who feel their age, this recipe contains additional supplements to make it ideal for dogs with joint problems. INGREDIENTS British chicken with bone (75%), carrot, apple, butternut squash, Scottish salmon oil, spinach, sea kelp, glucosamine hydrochloride, whey protein, chondroitin sulphate Vitamin C (50mg per kg) PRODUCT ANALYSIS Moisture 68.9%, Protein 14.2%, Fat 11.8%, Fibre 0.5%, Calcium…
    • £4.80 Inc VAT
  • NI Tripe & Turkey 1kg Quick View
    • NI Tripe & Turkey 1kg Quick View
    • NI Tripe & Turkey 1kg

    • DESCRIPTION Made with 40% British beef green tripe and 40% British turkey with bone, with our usual fruit, vegetables and nutrients, this recipe is a firm favourite with all our dogs. Most dogs seem to love green tripe, so this product can be an excellent way to get an otherwise fussy dog to eat. INGREDIENTS British beef green tripe (40%),…
    • £5.65 Inc VAT
  • NI Tripe & Turkey 2 x 500g Quick View
    • NI Tripe & Turkey 2 x 500g Quick View
    • NI Tripe & Turkey 2 x 500g

    • DESCRIPTION Made with 40% British beef green tripe and 40% British turkey with bone, with our usual fruit, vegetables and nutrients, this recipe is a firm favourite with all our dogs. Most dogs seem to love green tripe, so this product can be an excellent way to get an otherwise fussy dog to eat. INGREDIENTS British beef green tripe (40%),…
    • £6.15 Inc VAT
  • NI Beef & Chicken WD 1kg Quick View
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      NI Beef & Chicken WD 1kg Quick View
    • NI Beef & Chicken WD 1kg

    • DESCRIPTION This is a very popular recipe made with tripe, beef offal and chicken it has been developed with working dogs in mind. With added vitamin C this recipe helps support a healthy immune system and to maintain healthy ligaments and joints Vitamin C (50mg per kg) INGREDIENTS British beef (heart, green tripe and liver(45%)), British chicken with bone (40%),…
    • £4.65 Inc VAT
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  • NI Beef & Chicken WD 2 x 500g Quick View
    • NI Beef & Chicken WD 2 x 500g Quick View
    • NI Beef & Chicken WD 2 x 500g

    • DESCRIPTION This is a very popular recipe made with tripe, beef offal and chicken it has been developed with working dogs in mind. With added vitamin C this recipe helps support a healthy immune system and to maintain healthy ligaments and joints. INGREDIENTS British beef (heart, green tripe and liver(45%)), British chicken with bone (40%), carrot, apple, butternut squash, spinach,…
    • £5.10 Inc VAT
  • NI Chicken & Tripe WD 1kg Quick View
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      NI Chicken & Tripe WD 1kg Quick View
    • NI Chicken & Tripe WD 1kg

    • Description This is a very popular recipe within this range. Most dogs seem to love green tripe, so this product can be an excellent way to get an otherwise fussy dog to eat. Developed specifically for working dogs with an extra shot of vitamin C, this recipe helps support a healthy immune system and maintain healthy ligaments and joints. Ingredients…
    • £4.55 Inc VAT
    • Read more
  • NI Chicken & Tripe WD 2 x 500g Quick View
    • NI Chicken & Tripe WD 2 x 500g Quick View
    • NI Chicken & Tripe WD 2 x 500g

    • Description This is a very popular recipe within this range. Most dogs seem to love green tripe, so this product can be an excellent way to get an otherwise fussy dog to eat. Developed specifically for working dogs with an extra shot of vitamin C, this recipe helps support a healthy immune system and maintain healthy ligaments and joints. Ingredients…
    • £5.00 Inc VAT
  • NI Chicken WD 1kg Quick View
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      NI Chicken WD 1kg Quick View
    • NI Chicken WD 1kg

    • DESCRIPTION This is one of our most popular recipes. Made using ethically sourced 100% British human grade chicken and with added vitamin C, this recipe helps support a healthy immune system and to maintain healthy ligaments and joints. INGREDIENTS British chicken with bone (85%), carrot, apple, butternut squash, spinach, sea kelp, Scottish salmon oil Vitamin C (50mg per kg) PRODUCT…
    • £3.80 Inc VAT
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  • NI Chicken WD 2 x 500g Quick View
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      NI Chicken WD 2 x 500g Quick View
    • NI Chicken WD 2 x 500g

    • DESCRIPTION This is one of our most popular recipes. Made using ethically sourced 100% British human grade chicken and with added vitamin C, this recipe helps support a healthy immune system and to maintain healthy ligaments and joints. INGREDIENTS British chicken with bone (85%), carrot, apple, butternut squash, spinach, sea kelp, Scottish salmon oil Vitamin C (50mg per kg) PRODUCT…
    • £4.20 Inc VAT
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  • NI Duck WD 1kg Quick View
    • NI Duck WD 1kg Quick View
    • NI Duck WD 1kg

    • DESCRIPTION Duck is relatively high in fat so can be used to help put weight on and is ideal for working dogs with higher energy levels. With added vitamin C this recipe helps support a healthy immune system and to maintain healthy ligaments and joints. INGREDIENTS British duck with bone (85%), carrot, apple, butternut squash, spinach, sea kelp, Scottish salmon…
    • £5.35 Inc VAT
  • NI Duck WD 2 x 500g Quick View
    • NI Duck WD 2 x 500g Quick View
    • NI Duck WD 2 x 500g

    • DESCRIPTION Duck is relatively high in fat so can be used to help put weight on and is ideal for working dogs with higher energy levels. With added vitamin C this recipe helps support a healthy immune system and to maintain healthy ligaments and joints. INGREDIENTS British duck with bone (85%), carrot, apple, butternut squash, spinach, sea kelp, Scottish salmon…
    • £5.60 Inc VAT
  • NI Chicken & Salmon WD 1kg Quick View
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      NI Chicken & Salmon WD 1kg Quick View
    • NI Chicken & Salmon WD 1kg

    • DESCRIPTION Made using chicken and salmon and with added vitamin C this recipe helps support a healthy immune system and to maintain healthy ligaments and joints INGREDIENTS British chicken with bone (50%), British salmon with bone (35%), carrot, apple, butternut squash, spinach, sea kelp, Scottish salmon oil Vitamin C (50mg per kg) PRODUCT ANALYSIS Moisture 67.2%, Protein 13.2%, Fat 14.8%,…
    • £4.55 Inc VAT
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  • NI Chicken & Salmon WD 2 x 500g Quick View
    • NI Chicken & Salmon WD 2 x 500g Quick View
    • NI Chicken & Salmon WD 2 x 500g

    • DESCRIPTION Made using chicken and salmon and with added vitamin C this recipe helps support a healthy immune system and to maintain healthy ligaments and joints INGREDIENTS British chicken with bone (50%), British salmon with bone (35%), carrot, apple, butternut squash, spinach, sea kelp, Scottish salmon oil Vitamin C (50mg per kg) PRODUCT ANALYSIS Moisture 67.2%, Protein 13.2%, Fat 14.8%,…
    • £4.95 Inc VAT
  • NI Turkey WD 1kg Quick View
    • NI Turkey WD 1kg Quick View
    • NI Turkey WD 1kg

    • DESCRIPTION Turkey is a much drier meat than chicken and is ideal for dogs that may be allergic to other sources of protein. It is also relatively low in fat, so can assist with a weight reduction diet. With added vitamin C this recipe helps support a healthy immune system and to maintain healthy ligaments and joints INGREDIENTS British turkey…
    • £4.65 Inc VAT